Since breaking ground in 1995, Wilderness Resort in Wisconsin Dells has been exponentially growing. With an indoor ropes course, over 30 different lodging options, and 19 dining options – Wilderness Resort’s guests will never be bored! In this Customer Spotlight, Chris Ebben, Wilderness Resort’s Director of Attractions, provides some industry direction as well as talks about the resort’s newest, high-tech, attraction.
1) What is your favorite part about managing a resort with such a diverse number of attractions?
CE: From go-karts to mini golf, our indoor ropes course, laser tag and our new Virtual Reality arena part of what makes the Wilderness so amazing is that there is so much for our guests to do. They never get bored or run out of fun things to do with their families. As the Director of Attractions, it is really rewarding to watch our guests make a ton of great family memories and leave our resort with smiles on their faces. It makes my day every time I hear a guest refer to us as their family’s “Happy Place.”
2) In addition to the laser maze, what are some other unique attractions that you have looked into or installed at Wilderness Resort?
CE: In addition to the Laser Maze Challenge our resort offers its guests four indoor and four outdoor waterparks, zip lining, indoor and outdoor mini golf, indoor and outdoor go-karts, a two-story laser tag arena, three room escapes, paint your own pottery, bumper boats and more. A complete list of all of our resort’s attractions and amenities can be found at WildernessResort.com.
3) How do you balance retaining existing customers and bringing in new customers? Is one more important than the other to you?
CE: We love our loyal customers but we also know new customers are important. That is why we feel it is critical to make improvements annually at the resort. We want to be viewed as a resort that is constantly evolving and catering to our guests’ feedback and ideas.
If you look at our resort history you can see how much we have grown and changed in the last 20 years – it is pretty incredible.
4) With all the different options for fun, lodging, and dining – Wilderness Resort must attract a wide range of guests. How do you manage to keep their experiences fresh and exciting?
CE: We try to add a new attraction annually. Plus, we realize the importance of providing an amazing customer service experience along with great attractions. We make it a point to talk to our guests whenever we see opportunities arise be it asking them if they need assistance when they look lost in our hallways or telling them to have a safe trip home when we see them departing.
5) Do you have any news or upcoming events that you would like to share?
CE: In June, we opened a new CyVRspace Virtual Reality Arena which has the fastest tracking of any Virtual Reality game system ever produced. It is beyond cool because it mirrors a guest’s motions in under one 20 thousandth of a second, offering true zero latency and hyper accuracy. It is amazing to see someone who is unfamiliar with VR technology literally quick-stepping around the virtual environment within moments of entering the arena.
Thanks for working this interview into your schedule, Chris! You can find more information about Wilderness Resort online.
Original Posting Date: August 25, 2017